We are building the operating system for surgery.

eXeX was founded by healthcare leaders, technologists, and futurists who believe the most complex workspace on Earth deserves intelligent infrastructure. We created Surgery Intelligence for the Operating Room.

Executive Team
Robert Masson, MD

Robert Masson, MD

Chief Executive Officer

Leads eXeX as Chairman & CEO, driving the strategic vision, institutional coalitions, and clinical authority behind the world's first true Surgery Intelligence platform.

Robert Masson, MD

Robert Masson, MD

Chief Executive Officer

Leads eXeX as Chairman & CEO, driving the strategic vision, institutional coalitions, and clinical authority behind the world's first true Surgery Intelligence platform.

A brain and spine neurosurgeon with 35+ years redefining what is possible inside the operating room, Dr. Masson is an internationally recognized specialist in minimally invasive spine surgery and sports spine medicine, treating elite professional athletes from around the world. He is the creator of the iMAS 360 lumbar reconstruction platform, holder of over a dozen surgical patents, and a shaping force behind instruments, implants, and enabling technologies developed by Biedermann Motech, DePuy Synthes Spine, Medtronic, and Centinel Spine. He founded Florida's first JCAHO Spine Center of Excellence and built outpatient surgery facilities in Orlando and Park City. With 15,000+ procedures performed and 2,000+ surgeons trained worldwide, he has dedicated his life to building surgery excellence. A lifelong athlete and competitor, he finished second at the 2019 Rolex 24 Hours at Daytona alongside his oldest son Kyle. He brings clinical leadership and inventive authority that no other software company can replicate.

Max Reinhardt

Max Reinhardt

President - Healthcare

President of Healthcare, responsible for eXeX's commercial execution, driving unrivaled customer experience and bringing Canopus to our customers.

Max Reinhardt

Max Reinhardt

President - Healthcare

President of Healthcare, responsible for eXeX's commercial execution, driving unrivaled customer experience and bringing Canopus to our customers.

A medical technology leader with more than 30 years in MedTech and pharmaceuticals, Max has run some of the largest and most influential businesses in surgery. At Johnson & Johnson's DePuy Synthes he served as Worldwide President of the Spine business, Global Franchise Leader and President for Joint Reconstruction, Sports Medicine and Power Tools and Vice President of Marketing accountable for the $5.5 billion DePuy Synthes portfolio in the U.S. He went on to become President of Pacira BioSciences, overseeing commercial and medical affairs for a company redefining non-opioid pain management, and most recently served as President of the Global Spine Business at Orthofix. Across three decades he has built and scaled commercial organizations globally, brought category-defining products to market, and earned the trust of surgeons and health systems worldwide. At eXeX, he brings the experience and leadership to Surgery Intelligence, delivering the Canopus experience to OR’s, surgical teams and providers.

Nicholas Cambata

Nicholas Cambata

President - Technology

President of Technology, and the architect behind eXeX's product direction, technology strategy, and creative vision.

Nicholas Cambata

Nicholas Cambata

President - Technology

President of Technology, and the architect behind eXeX's product direction, technology strategy, and creative vision.

A futurist, inventor, and director with 25+ years building at the intersection of emerging technology, narrative, and human experience. Co-Founder of 8112 Studios, a creative production lab operating at the edge of what media can be. With work spanning Amazon, HBO, and Disney, Nicholas has been instrumental in generating billions of views across campaigns and apps. He has created and produced in some of the most demanding environments on Earth, from deep in the Himalayas living with Tibetan monks to inside NASA facilities and elite surgical theaters. His work has helped define new formats, including augmented reality campaigns for Bentley, the first-ever virtual reality film for National Geographic, and brand launches with personalities ranging from Mike Tyson to Lady Gaga. As a named inventor on multiple granted patents, Nicholas continues to work at the intersection of artificial and biological minds, not just predicting the future but building the stories and technologies through which it is shaped, including what eXeX is and how the world encounters it.

John Spranger

John Spranger

Chief Operating Officer

Leads eXeX's day-to-day operations and commercial execution as Chief Operating Officer.

John Spranger

John Spranger

Chief Operating Officer

Leads eXeX's day-to-day operations and commercial execution as Chief Operating Officer.

A MedTech executive with 20+ years in pharmaceuticals, medical devices, and biologics, John has advanced from Physician Assistant to senior executive roles leading multi-hundred-million-dollar commercial organizations. Most recently SVP of Sales at Pacira BioSciences, where he led 250+ employees across three U.S. sales forces, and previously spent 12 years at Johnson & Johnson's DePuy Synthes, running U.S. Spine marketing and the Surgical Innovations sales team. His clinical background gives him a unique perspective as a former customer, allowing him to align commercial strategy with real-world surgical workflows and accelerate adoption in competitive markets. Known for building high-performing teams, securing strategic partnerships, and driving portfolio growth at the intersection of sales, strategy, and patient impact. At eXeX, he is scaling the operational engine and driving the commercial execution that brings Surgery Intelligence to every operating room.

Michael Dykier

Michael Dykier

Chief Technology Officer

Leads eXeX's engineering and platform architecture as Chief Technology Officer, building the infrastructure that Canopus runs on.

Michael Dykier

Michael Dykier

Chief Technology Officer

Leads eXeX's engineering and platform architecture as Chief Technology Officer, building the infrastructure that Canopus runs on.

Founder of DAS Labs, with 12+ years of enterprise AI deployment across industrial, medical, and spatial computing domains. Michael's AI work spans high-stakes environments, including AI powered mapping and tracking algorithms deployed in active nuclear power facilities, and deterministic AI agent governance systems designed to manage and secure autonomous AI in production. A multiple-patent inventor covering real-time AI object recognition, multi-sensor spatial intelligence, and AI-driven 3D reconstruction, his background reflects a consistent focus on building AI that performs reliably where it matters most. Oversees the Canopus platform's technical roadmap and infrastructure.

Bob Phillips

Bob Phillips

Chief Financial Officer

Leads eXeX's financial strategy and operational infrastructure as Chief Financial Officer, bridging strategic vision to operational excellence.

Bob Phillips

Bob Phillips

Chief Financial Officer

Leads eXeX's financial strategy and operational infrastructure as Chief Financial Officer, bridging strategic vision to operational excellence.

A highly accomplished C-suite executive with decades of experience building and scaling industry-leading products and services for some of the world's most recognized consumer brands, including The Walt Disney Company, Marriott International, The Ritz-Carlton Hotel Company, and JPMorgan Chase. He created and held P&L accountability for the Ritz-Carlton Club luxury fractional real estate ownership program, served as Chief Customer Officer for the Marriott Vacation Club and Ritz-Carlton Club, and established the accounting, feasibility, and consumer finance functions behind the Disney Vacation Club. At JPMorgan Chase, he drove transformational change across consumer debt collections and led a 2,000-person customer service operations center. As Principal and CFO of Blue Atlas Capital, he has guided growth-stage enterprises in healthcare and lifestyle apparel. A CPA with dual undergraduate degrees in Accounting and Finance and an MBA in Investment Management from Drexel University. Brings financial discipline and stakeholder value creation to the foundation eXeX is scaling on.

Robert Sergent

Robert Sergent

Chief Experience Officer

Leads customer experience and success as Chief Experience Officer, shaping every account's journey from first onboarding through everyday use to renewal.

Robert Sergent

Robert Sergent

Chief Experience Officer

Leads customer experience and success as Chief Experience Officer, shaping every account's journey from first onboarding through everyday use to renewal.

Rob brings close to three decades spanning surgical innovation, medical leadership, and the craft of experience. He served as Associate Vice President of Surgical Innovation at Johnson & Johnson and, before that, a decade as President of Cottonwood Medical, a first-hand read on the operating room and the people who run it. Earlier, as Director of Game Day Operations for the New Orleans Saints, he orchestrated live events, including multiple Super Bowls. He later built Alpine Distilling into an award-winning, Double-Gold brand featured in Forbes, Food & Wine, and on NBC. At eXeX he owns adoption and account health, quarterly business reviews, NPS and CSAT and the voice of the customer, the issue-resolution loop, and the advocate pipeline that feeds Vertical Sales, so from onboarding to renewal, every account's experience of Canopus is as deliberate as the surgery it supports.

Douglas Sonders

Douglas Sonders

Chief Storytelling Officer

The creative force behind eXeX's brand as Chief Storytelling Officer, shaping how the world sees and feels Surgery Intelligence.

Douglas Sonders

Douglas Sonders

Chief Storytelling Officer

The creative force behind eXeX's brand as Chief Storytelling Officer, shaping how the world sees and feels Surgery Intelligence.

An award-winning director, content creator, and producer with a career spent shaping stories for the world's most recognized brands, including Apple, Amazon, and Disney. His work spans magazine covers for Time and Popular Science, immersive applications for Jeep and the NIH, and photography of legends from Muhammad Ali to Lenny Kravitz. He has toured with rock bands including 3 Doors Down and Lynyrd Skynyrd, bringing the same intensity to every medium he touches. A visual storyteller who has operated across every medium from print to immersive technology, Douglas brings a rare ability to translate complex ideas into experiences people feel. His work has defined how audiences encounter brands at the highest level, bridging the gap between narrative and technology. Brings a cinematic eye and storytelling discipline to how eXeX's story is experienced by the world.

Mitch White

Mitch White

Senior VP, Commercial

Drives eXeX's hospital partnerships and business development as Senior VP, Commercial, opening the doors that bring Canopus into new health systems.

Mitch White

Mitch White

Senior VP, Commercial

Drives eXeX's hospital partnerships and business development as Senior VP, Commercial, opening the doors that bring Canopus into new health systems.

A seasoned MedTech executive with 30 years of success in business development, commercial scaling, and strategic leadership across complex healthcare markets. Drives growth through team building and go-to-market execution.

Tom Parkin

Tom Parkin

VP Commercial, UK

Leads eXeX's growth across the United Kingdom as VP Commercial, UK, expanding Canopus in the market where Surgery Intelligence first went live.

Tom Parkin

Tom Parkin

VP Commercial, UK

Leads eXeX's growth across the United Kingdom as VP Commercial, UK, expanding Canopus in the market where Surgery Intelligence first went live.

From the market that hosted the world's first live commercial Surgery Intelligence deployment, Tom is building the relationships with UK health systems and private hospitals that bring Canopus to operating rooms across the country.

Ed Kinney

Ed Kinney

Senior VP, Communications

Leads eXeX's corporate communications and public affairs as Senior VP, Communications, building the company's voice and reputation worldwide.

Ed Kinney

Ed Kinney

Senior VP, Communications

Leads eXeX's corporate communications and public affairs as Senior VP, Communications, building the company's voice and reputation worldwide.

A global communications executive with three decades of leadership at Marriott Vacations Worldwide and The Ritz-Carlton Club spanning corporate affairs, public relations, crisis management, and community relations. Founder of The Idea Factory.

Daniel Edwards

Daniel Edwards

Lead Engineer

Builds the mobile, XR, and AI that power Canopus as eXeX's Lead Engineer, carrying every product from prototype to the operating room.

Daniel Edwards

Daniel Edwards

Lead Engineer

Builds the mobile, XR, and AI that power Canopus as eXeX's Lead Engineer, carrying every product from prototype to the operating room.

Equally at home in mobile, XR, and AI, Daniel turns eXeX's boldest ideas into technology that holds up where it matters most, inside the operating room.

The operating room is the most complex workspace on Earth. It deserves intelligent infrastructure.
Robert Masson, MD · Chief Executive Officer

Join us under the guiding star.

See what Surgery Intelligence looks like inside your hospital.